New Balance Essentials – The Only way is Yours.
We live beyond the constraints of what was labels, boxes, titles, fixed points and categories no longer apply no one can define who we are besides ourselves we reshape, we evolve, we grow and we do it however we want to because there is no right way.
We were tasked with creating a high-impact film for New Balance and Rebel Sport using motion tracking and step-print motion blur that tells the story of our two talent’s day to day in parallel with one another. The hero technical technique used was the motion tracking where we tracked the NB Essentials product across all frames locked on stabilisation of the products to make it the consistent component across the frames. This video was filmed in collaboration with AndPeople.