BRILLIANTLY UNEXPECTED '25
VISIT BALLARAT

In 2025, Einwick continued its collaboration with the City of Ballarat and Tourism Mid West Victoria to create content for the BRILLIANTLY UNEXPECTED campaign.

Building on the trust established in the previous year, Einwick was welcomed into conversations with locals to better understand the stories they wanted to share. These deeper insights helped shape ideas and storyboards that felt more meaningful and bolder.

Einwick delivered a suite of 6 polished high-end videos, 5 vertical pieces tailored for social platforms, and over 100 vibrant images, all crafted for use across Ballarat’s website, social media, streaming platforms, cinema, broadcast, stadium, print, and OOH.