Form and Fold

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Customer confidence is key to selling any product, and never more so than with swimwear. We worked with Form and Fold to create a campaign that would establish trust and peace of mind for new customers. We used their strong reputation as the inspiration to interview and film real customers about their positive experiences with the brand. Alongside the interviews, we captured moving portraits of each customer in their bathing suits, highlighting the fit, feel and confidence their swimsuits give them.