Hoodrich
JD SPORTS

This film was created for Hoodrich and JD Sports in collaboration with the team at AndPeople agency. It features Melbourne-based rapper, Sophy Grophy, as she takes us back to her humble beginnings in music. We incorporated mixed media, cutting together Super 8 motion picture film, modern cinema cameras, and retro CCD cameras. With a strong emphasis on colour and a dynamic pace in editing, we produced a visually impactful film that captures the raw essence of the Hoodrich brand.