Strength Reimagined
FS8

This project was a collaboration between FS8 and the team at Abel, Sydney. We embarked on this project with a vision to create a visually stunning campaign that would capture the dynamic energy of an FS8 studio and present it as the fitness studio of the future.

To bring this vision to life we incorporated a diverse range of mixed media, including Super8 motion picture film, modern cinema cameras, VFX and even a robot arm. The result of our creative endeavour is a dynamic portrayal of the FS8 brand and its vibrant global community.