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We created a high-impact film for New Balance and Rebel Sport in collaboration with the team at AndPeople agency. The film tells the stories of two talents’ day-to-day lives in parallel using motion tracking, and step print motion blur. We tracked the New Balance Essentials product across all frames, locking onto the stabilisation of the product to make it a consistent element across the film.
New Balance Essentials – The Only Way is Yours.
We live beyond the constraints of what was. Labels, boxes, titles, fixed points and categories no longer apply. No one can define who we are beside ourselves. We reshape, we evolve, we grow, and we do it however we want to because there is no right way.